Figma 
Google Ads 
Onboarding and activation
Welcome steps, checklists and first-run screens that help new users reach value quickly.
Ahrefs
Semrush
Search Console
SaaS Design Service
SaaS UI/UX design services for products people actually use
We design the screens, flows and interactions of your SaaS product, from onboarding to billing. New users reach their first result faster, and your developers know exactly what to build.
What we design for SaaS products
Onboarding flowsDashboardsData tablesSettings and permissionsBilling and upgradesEmpty and error statesResponsive layouts
What it covers
SaaS UI/UX design services, explained
UX design decides how your product works: what users see first, how they move and where they get stuck. UI design decides how it looks and feels. Most SaaS products need both, because a good-looking screen on a confusing flow still loses users.
UX design
How the product works
- Review of how people use the product today
- User flows for sign-up, onboarding and everyday tasks
- Navigation and screen structure
- Wireframes to agree the layout before visual design
- A clickable prototype you can test before anything is built
UI design
How the product looks and feels
- Visual design in Figma, matched to your brand
- Layouts, colour, type and spacing that stay consistent
- Buttons, forms, tables and other reusable components
- Empty, loading and error states, not just the happy path
- Layouts that work on smaller screens
When to get help
Signs your SaaS needs UI/UX design
These are the problems SaaS teams usually describe before they contact a design agency.
"Users sign up and then disappear."
We look at where first-time users get stuck and redesign onboarding around the first useful result.
"Our product does a lot, but people cannot find it."
We reorganise navigation and screens so the main features are easy to find and understand.
"Every new feature makes the product messier."
We design with consistent layouts and components, so new screens look and work like the rest.
"Our developers keep asking what a screen should do."
We design every state and hand over clear notes, so nobody has to guess.
What's included
What you get from our SaaS UI/UX design
The exact list depends on your project. We agree it with you in a written proposal before any work starts.
1
User flows
Maps of how people move through the product, so everyone agrees on the journey before screens are drawn.
2
Wireframes
Simple layouts that settle structure and content first, so changes are cheap.
3
UI design in Figma
Finished screens in your brand, with reusable components you and your developers can keep using.
4
A clickable prototype
A version you can click through and show to users or your team before development starts.
5
Every screen state
Empty, loading, error and success states, so nothing is left to chance in the build.
6
Developer handoff
Organised files and notes on how screens should behave, so your developers can build with confidence.
Where we focus
The screens SaaS products depend on
We spend our time on the parts of the product that decide whether people sign up, stay and upgrade.
Dashboards and reports
Charts, key numbers and filters laid out so people can read them at a glance.
Settings, billing and admin
Tables, roles and plan screens that stay clear as your product grows.
Pricing and upgrades
Plan pages and upgrade prompts that make the next step obvious.
Industries
SaaS industries we design for
We work only with SaaS, across many kinds of software. Wherever your product sits, the screens people depend on follow the same rules: clear, fast and easy to learn.
HR & Recruitment
B2B SaaS
Travel
Healthcare
Fintech
Real Estate
E-commerce & Retail
Education
Sales
Marketing
Project & Task Management
AI & Automation
Why us
Why our SaaS UI/UX design services are different
Many agencies design for every kind of business. We design for SaaS only, and we stay connected to what happens after the design is done.
We only work with SaaS
We know trials, onboarding, churn, pricing and how software gets bought, so we do not learn it on your budget.
Design that connects to development and SEO
Your screens are designed with the build in mind, and your website is planned for search from day one instead of fixed later.
One project lead
You talk to one person, not separate vendors for design, development and growth.
You approve before we build
You review and approve the screens before development begins, so nothing surprising reaches your developers.
Written scope and price first
You get a written scope, timeline and price before any work starts.
You own your work
The designs and files we create belong to you once the work is paid for.
How the options compare
Swipe sideways to compare →
| SaaS Assistant | Generalist agency | Freelancers | |
|---|---|---|---|
| Works only with SaaS | ✓ Yes | Usually not | Varies |
| Design, development, SEO and PPC together | ✓ One team | Varies | One skill each |
| Single point of contact | ✓ One project lead | Varies | You coordinate |
| Written scope and price before work starts | ✓ Always | Varies | Varies |
| You own the designs | ✓ Yes, once paid | Check the contract | Check the contract |
Process
How a UI/UX design project works
Five steps, each with something you can review. You see the work before it moves on.
- 1
Free call
You tell us your goal, your product and where you are stuck. We tell you honestly whether we are a good fit.
Produces
An honest view on fit
- 2
Proposal
You get a written scope, timeline and price. Nothing starts until you agree.
Produces
Written scope, timeline, price
- 3
Research and flows
We look at how people use the product and map the journeys we will design.
Produces
User flows and wireframes
- 4
Design and prototype
We design the screens and share a prototype. You review and approve them before development begins.
Produces
Approved screens in Figma
- 5
Handoff
We organise the files and notes your developers need. If you want us to build it, we can.
Produces
Developer-ready files
Our work
Results from our client projects
Client names are withheld. We’re happy to share more detail on a call.
Case 01
Learning app · Italy
Read case study →
Driving theory app
We designed the product, built the app and the website, then grew it with advanced SEO (including AEO and GEO) and Google Ads.
DesignDevelopmentSEOPPC
SaaS
+38%
quiz completion
SaaS
1.8s
average page load
SEO
~20,000
organic visits a month, from a new domain
Case 02
HR platform · Idea to launch
Read case study →
HR management software
We took an HR platform from idea to launch: product design, development and a new website, then SEO to bring in users.
DesignDevelopmentSEO
SaaS
+45%
trial signups
SaaS
−40%
HR admin time
SEO
~11,000
organic visits a month, from search
Case 03
Wellness platform · New Zealand
Read case study →
Men's wellness platform
This client had outgrown their website builder. We rebuilt it as a SaaS platform with an admin dashboard, automated emails and a new website.
DesignDevelopmentSEO
SaaS
+40%
member engagement
SaaS
−30%
admin work
SaaS
50%
faster page loads
Testimonials
In their own words
Client names are withheld. Each quote comes from a real client and is shown with their company type only.
[Paste the client's own words here. A short, specific story about what changed after launch.]
[Paste the client's own words here. One or two plain sentences.]
[Paste the client's own words here. One or two plain sentences.]
[Paste the client's own words here. One or two plain sentences.]
Services
Other SaaS design services
This page covers UI/UX design. If you need something different, or a smaller first step, one of these may fit better. You can also combine them.
01
SaaS Website Design
A marketing website and landing pages that explain what your product does and lead visitors to a trial or demo, planned with search in mind.
- Homepage, product and pricing pages
- Page structure planned for search
- Layouts that work on desktop and mobile
02
SaaS Product Redesign
A structured update of a live product, planned so current users can keep working while the experience gets clearer.
- Review of how people use the product today
- Updated flows and screens, planned in stages
- A prototype you can review before anything is built
03
SaaS MVP Design
A focused first version: the essential flows only, designed so developers can build it without guesswork.
- Decide what belongs in version one
- Essential flows and screens only
- Files ready for your developers, or for us
04
SaaS UX Audit
A review of your current product to find where users struggle, with recommendations on what to fix first.
- Review of your current product and flows
- Where users get stuck, and why it matters
- Recommendations in order of priority
05
SaaS Design Consultation
Expert advice on a specific design decision, for teams that need guidance rather than a full project.
- Advice on one clear design question
- Feedback on your designs or prototypes
- A recommendation you can act on
They are design services for software sold as a subscription. The work covers how the product is structured and used (UX) and how it looks and feels (UI), including onboarding, dashboards, settings, billing and the other screens SaaS users depend on.
UX design is about how the product works: the flows, structure and steps a user goes through. UI design is about how the screens look: layout, colour, type and components. Most SaaS products need both, and we do them together.
Yes, that is something we plan for. We start by looking at how people use the product today and agree with you which parts to change first, so you are not changing things without a reason.
It depends on how many screens are involved, how complex the product is and how much research it needs. Before any work starts, you get a written scope, timeline and price.
A short intro call is enough. It helps if you can share your current product or designs, any analytics you have and any feedback from users. If you have none of these, we can still begin.
No. You can use only design and hand the files to your own developers, or you can add our development and SEO services. Design works on its own.
You do. Once the work is paid for, the designs and files belong to you.
Yes. A SaaS UX audit or a design consultation is a good first step if you are not sure what needs to change.
Let's talk about your product
Book a free call and tell us about your product. We’ll ask a few questions, explain what we would look at first, and give you an honest view on whether UI/UX design is what you need. If it isn’t, we’ll say so.
Book a Free Call
Prefer email? Write to hello@saasassistant.com
What happens next
- 1You pick a time that works for you.
- 2We look at your website or product before the call, so we don't waste your time.
- 3After the call, you get a short summary of what we recommend.