Ahrefs
Semrush
Search Console
Buyers now ask AI tools which software fits their problem. We test the questions your buyers ask, see where you’re mentioned, cited or missing, and fix the content, technical and product information gaps behind those answers. Clear work and honest tracking, with no promised placements.
Why it matters for SaaS
Software buyers ask AI tools at every stage, from understanding a problem to checking whether a product supports single sign on. Each stage needs different information from you, and a gap at any one of them can keep you off the shortlist.
Most B2B purchases still involve demos, trials, sales calls and several people. AI answers are one input among many, which is why AEO works best as part of your wider search and content program.
Definitions
There is no single agreed definition of AEO or GEO, and agencies use the terms differently. This is how we use them, and why they overlap more than they differ.
Google says pages need to be indexed and eligible to show with a snippet to appear in AI Overviews or AI Mode, and that no special markup or AI text files are needed. ChatGPT search and Perplexity rely on their own crawlers being allowed to reach your site. So crawlable, well structured, accurate pages come first. AEO adds answer testing, product clarity and source consistency on top. For a dedicated look at generated answers and third party sources, see GEO for SaaS.
Setting expectations
There’s a lot of noise around AI search. This is the line we draw.
What an engagement includes
Not every SaaS company needs all eight. A product with strong content but a confusing category needs different work from one with great positioning and pages search engines can’t read. Open any area for the details.
We separate recommendations, implementation and outcomes. Your written scope says which areas we advise on, which we implement, and which your team owns.
Product clarity
Answer engines and buyers both piece your product together from many places. When your site says one thing, your review profile another and an old partner listing a third, the answer gets vague or wrong. We check the core facts everywhere they appear.
Consistent facts reduce confusion. They don’t guarantee recognition or a citation from any particular engine.
How we test answers
AI answers change with the date, the wording, the location and the account asking. A single impressive screenshot can mislead you in either direction. This is how we keep testing honest.
Questions drawn from sales calls, support tickets, search data and your positioning, grouped by buying stage.
Which answer engines and modes we test, chosen for your buyers rather than every tool on the market.
Date, location, signed in or out, and the exact wording, because each one can change the answer.
Answers vary from run to run, so key questions are asked more than once and wording variations are tested.
Mentions, citations, linked sources, competitors named and whether the description of your product is accurate.
We report what we observe. When something changes, we say what we did and avoid claiming cause where we can’t show it.
Many monitoring tools sample answers and estimate visibility. They’re useful for trends, but they aren’t complete measurements, and some answers show no sources at all. We tell you which numbers come from which method.
How it works
You work with one project lead throughout. Where work depends on your developers, CMS access or approvals, we say so up front.
Your product, buyers, positioning, competitors and goals.
Search foundations plus the first round of answer tests.
The question set, by buying stage, and who appears for each.
Technical, content and product information gaps.
Recommendations ranked by business relevance and effort.
Page updates, new pages where justified, technical fixes or specs.
Checking changes are live, accurate and readable.
Follow up tests, reporting and the next set of priorities.
Measurement and expectations
Google includes clicks from AI Overviews and AI Mode in the overall web search data in Search Console, so they aren’t reported separately there. That’s why answer tests and search data sit side by side in our reports.
Mentions, citations, linked sources, description accuracy and competitors, for the same questions and engines over time
Organic visibility, clicks and the landing pages people reach from search, including AI features where search tools report them
Pages updated, facts corrected, technical fixes shipped, so results can be read against changes
What we learned and what to prioritise in the next period
More mentions don’t automatically mean more traffic or leads. Answers often satisfy the question without a click, so we connect visibility to the conversions and pipeline you already track wherever your analytics allow.
Ways to work together
AEO usually sits inside an existing SEO and content program. You get a written scope, timeline and price before work starts.
A baseline, gap analysis and prioritised plan your team can run with.
Testing, content and technical work, and reporting over time, alongside your SEO.
Advice, reviews and testing for an in house SEO or content team doing the work.
Our work
These projects show how we grow organic search for SaaS products, including one where AEO and GEO were part of the program. Client names are withheld, and we’re happy to talk through the details on a call.
Case 01
We designed and built the product and website, then grew it with advanced SEO, including AEO and GEO, and Google Ads.
~20,000
organic visits a month, from a new domain
+38%
quiz completion
1.8s
average page load
Case 02
We took an HR platform from idea to launch, with product design, development and a new website, then SEO to bring in users.
~11,000
organic visits a month, from search
+45%
trial signups
40%
less HR admin time
Case 03
This client had outgrown their website builder. We rebuilt it as a SaaS platform with an admin dashboard, automated emails, a new website and SEO.
+40%
member engagement
30%
less admin work
50%
faster page loads
Services
This page covers AEO. These services build the search foundation it depends on, or extend it.
SEO for SaaS companies, from keyword strategy and technical SEO to comparison pages and reporting tied to sign ups and demos.
Clear, accurate content written for software buyers, from problem guides to feature and comparison pages.
Generative Engine Optimisation looks at how AI assistants describe and recommend tools in your category.
SEO for large SaaS sites with thousands of pages, several teams and complex technical setups.
Move to a new site, domain or platform without losing the rankings and traffic you’ve built.
FAQ
Answer Engine Optimisation for software companies. It means making your product, expertise and content easy for AI answer engines to find, understand and reference when buyers ask questions, alongside your normal SEO.
It overlaps heavily. Crawlable, indexed, well written pages matter for both. AEO adds testing real buyer questions in answer engines, tightening how your product is described, and keeping facts consistent across sources.
There’s no single agreed definition. We use AEO for being the clear answer to specific questions, and GEO for how generative assistants describe your category and which sources they draw on. The work overlaps, and many programs combine them.
No. Each engine decides what to show, answers vary between runs, and none of them publish a formula. Anyone guaranteeing placement is guessing. We commit to clear work and honest tracking.
We agree the list with you based on where your buyers search. It usually includes Google’s AI features and one or more AI assistants with search. Each works differently, so we report them separately.
Structured data can help search engines understand pages when it matches visible content and follows guidelines. Google says no special schema or AI text files are needed for its AI features, so we don’t treat either as a shortcut.
With a documented question set, agreed engines, logged test conditions and repeated runs, reported next to search and conversion data. We separate what we observed from what we can prove caused it.
No. AEO works best inside your current program. We can work with your SEO and content team, or alongside our own SaaS SEO and content writing services.
Either, depending on scope. We can give page by page recommendations, write the updates ourselves, or review your team’s drafts. Product claims are always checked by your experts.
Usually Search Console, analytics, CMS or site access for review, and time with someone who knows the product. Developer time is needed for technical changes.
It depends on what needs fixing, how fast changes ship, and how often engines refresh what they show. We don’t promise timelines. We report against the baseline so you can see what has and hasn’t moved.
It depends on the size of your site, the number of products and markets, and whether we implement or advise. You get a written scope, timeline and price before work starts.
Book a call and tell us about your product, your buyers and the questions they ask. We’ll talk through where AEO could help, where your SEO needs attention first, and what a sensible starting scope looks like.
Prefer email? Write to hello@saasassistant.com
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