Figma 
Google Ads Every new page needs a developer
Marketing has campaign ideas, but each landing page joins the engineering queue.
What we buildReusable sections and page templates, so your team builds new pages in the CMS.
Ahrefs
Semrush
Search Console
SaaS Development Service
B2B SaaS website development, built for how software buyers decide
We build fast, search-friendly marketing websites for B2B software companies, with product, solution, integration and pricing pages on a CMS your marketing team can run, and demo forms and tracking connected to your sales tools.
Pages we build
HomepageProduct and feature pagesSolutions and industriesIntegrationsPricingCustomer storiesResources and blogDemo and contact
What this service covers
Your marketing website, not your product
B2B SaaS companies run two very different pieces of software. One is the product customers log into. The other is the public website that explains it and brings in buyers. This service builds the website.
A B2B SaaS marketing website
The public site that explains your product, earns trust with buyers and makes the next step easy. It sits at the centre of how you win customers, alongside sales, search and paid campaigns.
- Built on a CMS your marketing team can edit
- Page templates that let the site grow with your product
- Search-friendly from the first release
- Forms and tracking connected to your sales tools
Looking for something else?
Your SaaS product itselfThe logged-in app your customers use.SaaS Application Development →Website design onlyDesigns and a design system, without the build.SaaS Website Design →An ongoing SEO campaignKeyword research, content and links month after month.SaaS SEO Services →A first version of your productThe smallest app worth launching.SaaS MVP Development →Why teams rebuild
Common reasons B2B SaaS websites hold teams back
These are the problems that usually trigger a new website. Each one has a development cause, and a development fix.
The site can’t keep up with the product
New features, industries and integrations get squeezed onto pages that were built for version one.
What we buildAn architecture with room for more products, solutions and integrations, without a rebuild.
Buyers can’t find their use case
A head of finance and an IT lead land on the same generic page and leave unsure it’s for them.
What we buildSolution, industry and integration pages that each answer one audience’s questions.
Demo requests go missing
Form fills land in an inbox, arrive without a source, or never reach the CRM.
What we buildForms connected to your CRM, with the traffic source captured and conversion events tracked.
Pages load slowly
Heavy scripts, uncompressed images and page builders make the site slow on phones.
What we buildLean templates, optimised images and fonts, and checks against Google’s Core Web Vitals.
A redesign that cost rankings
A previous relaunch changed URLs without redirects, and organic traffic dropped.
What we buildA URL inventory and redirect map before launch, then monitoring once the new site is live.
Built for buying teams
One site, many buyers, each with different questions
B2B software is rarely bought by one person. Founders, team leads, IT and finance all visit your website, looking for different things. Choose a visitor to see the pages they look for and what we build for them.
“What is this, and is it for companies like ours?”
Pages they visit
Homepage→Product overview
What they need to find
A clear statement of what the product does and who it’s for, near the top of the page, with proof close by.
What we build
- Fast first load, especially on mobile
- A hero section that names your category and audience plainly
- A reusable proof component for logos, quotes and numbers
- Navigation that shows products and solutions at a glance
“How is this different from what we already know?”
Pages they visit
Feature pages→Comparison pages→Customer stories
What they need to find
Specific differences, real screenshots and stories from companies like theirs.
What we build
- A feature page template that keeps every feature page consistent
- A comparison page template with fair, side-by-side tables
- Customer stories in a CMS collection, filterable by industry and size
“Does it work for our industry, our team, our way of working?”
Pages they visit
Industry pages→Team and role pages
What they need to find
Their own language, their workflows and proof from their sector.
What we build
- A solution template with swappable use cases, proof and calls to action
- Navigation that exposes industries and teams
- Internal links between related solutions, features and stories
“Will it work with our stack, and is it secure?”
Pages they visit
Integrations directory→Security page→Docs and status links
What they need to find
Integrations, security practices and the technical detail IT will ask about.
What we build
- An integrations collection with categories, search and a page for each integration
- A security and trust page template
- Clean links to your docs, API reference and status page
“What will it cost, and what do we get at each level?”
Pages they visit
Pricing→Plan comparison→Pricing FAQ
What they need to find
Plans, what’s included and a clear route to sales for larger deals.
What we build
- A pricing component with monthly and annual views, maintained in the CMS
- A plan comparison table that stays readable on phones
- A “talk to sales” path for enterprise plans
“How do we see it with our own data?”
Pages they visit
Demo request→Confirmation page
What they need to find
A short form, a clear promise of what happens next and, where you use one, a booking calendar.
What we build
- A short, validated, spam-protected demo form
- Routing into your CRM with the traffic source attached
- A confirmation page with next steps and a tracked conversion event
Site architecture
A structure that grows with your product
We plan the sitemap around your products, audiences and search demand, then build each repeating page type as a template. One template can power as many pages as you need, so adding an industry or an integration is a content task, not a development project.
Homepage
ProductFeature pageTemplateProduct tour
SolutionsIndustry pageTemplateTeam pageTemplate
IntegrationsIntegration pageTemplate
PricingPlan comparison
CustomersCustomer storyTemplate
ResourcesBlog postTemplateGuideTemplate
Demo requestCompany and careersSecurity and trust
Templates, not one-offs
Repeating page types share one design and one set of fields, so every industry or integration page stays consistent.
Navigation that scales
Menus and internal links are planned for the products and audiences you’ll add next, not just today’s.
Clean, lasting URLs
Readable URL patterns such as /solutions/finance-teams that don’t need to change as the site grows.
CMS and content management
A CMS your marketing team will actually use
The website is only useful if your team can keep it current. We set the CMS up around how your marketers work, so day-to-day changes never wait for a developer.
- Edit text, images and sections in a visual editor
- Build new pages from approved sections
- Collections for blog posts, stories and integrations
- SEO fields on every page for the title, description and social image
- Redirects you can manage without a developer
- Roles, drafts and previews before anything goes live
Choosing a platform
There’s no single best CMS. We recommend one after discovery, based on who edits the site, the functionality you need, your existing tools and your budget.
Webflow
Best for marketing teams that want to build and edit pages themselves in a visual editor, with CMS collections for content.
Framer
Best for design-led sites and fast iteration on landing pages, with straightforward editing.
Next.js with a headless CMS
Best for custom functionality, deep integrations, large sites, or a site that shares code and components with your product.
Forms, CRM and tracking
From first visit to a demo in your CRM
A demo request is only useful if it reaches the right person with its context intact. We build and test the whole path, from the first visit to the record in your CRM.
- 1
A visitor arrives
From search, an ad or a newsletter. The source and campaign are captured.
- 2
They request a demo
A short form with clear labels, helpful validation and spam protection.
- 3
The lead reaches your CRM
A contact is created or updated, with the source attached, and routed to the right person.
- 4
Sales follow up
Your team is notified, and the visitor sees a confirmation with what happens next.
Tracked along the way
page_viewcta_clickform_startform_submitdemo_bookedWe connect forms to the CRM and marketing tools you already use, and agree the events worth tracking. How many people convert depends on your product, your offer and your traffic, so we measure it rather than promise it.
Technical SEO and performance
Search-friendly from the first release
We build the technical foundations search engines rely on into the website itself, so content and SEO work has something solid to build on.
Crawlable links
Navigation and internal links as real links that search engines can follow.
Server-rendered pages
Content is in the HTML when the page loads, not only after JavaScript runs.
Logical URLs
Short, readable URL patterns that reflect the sitemap.
Titles and descriptions
Editable fields for every page and every CMS item.
Canonical tags
One clear version of each page, so duplicates don’t compete.
Sitemap and robots
An XML sitemap that updates itself, and rules for pages that shouldn’t be indexed.
Structured data
Schema markup where it fits, such as organisation, articles and FAQs.
Redirects
Permanent redirects for changed URLs, managed in the CMS.
Images and fonts
Modern image formats, correct sizes and fonts that don’t block the page.
Indexing hygiene
No thin, filtered or duplicate URLs created by the CMS by accident.
Core Web Vitals
Google’s measures of real-world page experience. We build and test templates toward the “good” thresholds, measured on mobile and desktop.
LCP≤ 2.5 sLargest Contentful PaintHow fast the main content appears
INP≤ 200 msInteraction to Next PaintHow quickly the page responds to input
CLS≤ 0.1Cumulative Layout ShiftHow stable the layout is while loading
A search-friendly build
The technical foundations above, delivered as part of the website.
An SEO campaign
Ongoing keyword research, content and authority building. Separate work that our SaaS SEO team can run alongside.
Rebuilding an existing site
Move to a new site without losing what works
If your current site has search traffic and links, the rebuild has to protect them. We plan the move before we build, not the night before launch.
Old URLNew URL
/features/automation/product/automation301/finance/solutions/finance-teams301/blog/2023/close-checklist/blog/month-end-close-checklist301/old-pricing/pricing301- 1
Inventory
Every live URL, plus the pages that bring in search traffic and links.
- 2
Redirect map
Each old URL mapped to its best new match, with permanent redirects.
- 3
Content move
Pages, posts and stories moved into the new CMS, with their metadata.
- 4
Tracking parity
Analytics, conversion events and form routing checked against the old site.
- 5
Launch checks
Redirects, canonicals, sitemap and indexing settings tested on the day.
- 6
Monitoring
Search Console, 404s and traffic watched in the weeks after launch.
How a website build runs
From sitemap to launch day
You work with one project lead throughout, and you get a written scope, timeline and price before anything is built. Here’s what happens at each stage, and what we’ll need from you.
Plan2 steps
Discovery
Your product, audiences, goals, current site and tools.
From youAccess to the current site, analytics and brand assets.
Architecture
Sitemap, page templates, CMS choice, integrations and the technical scope.
From youApproval of the sitemap and written scope.
Design1 step
Designs
We build from your approved designs, or our design team creates them first.
From youDesigns, or approval of ours.
Build3 steps
Development
Templates, sections, CMS collections and integrations, shown on a staging site as we go.
From youFeedback on the staging site.
SEO and tracking
Technical SEO, redirects, analytics and conversion events set up.
From youAccess to analytics and CRM.
Testing
Browsers, devices, forms, accessibility basics and page speed checked.
From youYour own review of the staging site.
Launch2 steps
Go live
Domain, redirects and indexing settings switched over, then checked live.
From youSign-off to launch.
After launch
Fixes for launch issues within the agreed period, CMS training, and optional ongoing support.
From youA decision on ongoing support.
Scope and cost
What makes a website project bigger or smaller
We don’t publish package prices, because B2B SaaS websites vary hugely in scope. These are the factors that move the estimate. You get a written scope, timeline and price before any work starts.
Smaller projectLarger project
Page templates
A handful of core templates
Many templates for products, solutions and resources
Designs
Approved designs ready to build
Design needed before development
Content migration
A few pages, moved by hand
Hundreds of posts and URLs to move and redirect
Integrations
One form connected to your CRM
CRM, marketing automation, chat and product sign-up
Custom functionality
Standard marketing pages
Calculators, interactive tours or gated resources
Languages
One language
Several languages with localised URLs
Search history
A new domain with nothing to protect
An established site with rankings to keep
To estimate your website, we’ll ask for
- Your current website and analytics access, if you have them
- The pages and audiences the new site must serve
- Designs, a brand guide or examples you like
- The CMS and tools you use today
- Integrations such as your CRM, marketing automation and chat
- Your launch date and budget range
Our work
Results from our client projects
Each of these projects included a new website, built by our team. Client names are withheld. We’re happy to share more detail on a call.
Case 01
Learning app · Italy
Read case study →
EdTech SaaS
We designed the product, built the app and the website, then grew it with advanced SEO (including AEO and GEO) and Google Ads.
Design
Development
SEO
PPC
SaaS
+38%
quiz completion
SaaS
1.8s
average page load
SEO
~20,000
organic visits a month, from a new domain
Case 02
HR platform · Idea to launch
Read case study →
HR SaaS Case Study
We took an HR platform from idea to launch: product design, development and a new website, then SEO to bring in users.
Design
Development
SEO
SaaS
+45%
trial signups
SaaS
−40%
HR admin time
SEO
~11,000
organic visits a month, from search
Case 03
Wellness platform · New Zealand
Read case study →
Healthcare SaaS Case Study
This client had outgrown their website builder. We rebuilt it as a SaaS platform with an admin dashboard, automated emails and a new website.
Design
Development
SEO
SaaS
+40%
member engagement
SaaS
−30%
admin work
SaaS
50%
faster page loads
Testimonials
In their own words
Client names are withheld. Each quote comes from a real client and is shown with their company type only.
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Services
Other SaaS development services
This page covers your marketing website. If you need development work on something else, one of these may fit better. You can also combine them.
01
SaaS Application Development
The software your customers log into, with interfaces, backend and APIs, data, accounts and billing, built and run on secure cloud infrastructure.
- New products and features for live platforms
- Accounts, roles, billing and integrations
- Testing, deployment and support after launch
02
SaaS MVP Development
A focused first version of your product, built to launch, learn from real users and keep growing without a rewrite.
- Scope cut to what version one needs
- Accounts, the core workflow and billing if you need it
- Clean code you can keep building on
03
AI-Driven SaaS Development
AI features inside your product, such as search, summaries, assistants and automation, built with sensible safeguards and running costs in view.
- Use cases chosen for real value to users
- Integration with established AI model providers
- Testing for accuracy, cost and data privacy
04
SaaS Development Consulting
Experienced technical advice on architecture, tech stack, code quality or scaling, before you commit budget to a build.
- Architecture and tech stack reviews
- Code and infrastructure health checks
- A clear plan your team can act on
05
Offshore SaaS Development
A dedicated development team working as an extension of yours, with one project lead and regular demos.
- Developers who work only on SaaS products
- Your tools and process, with working hours that overlap
- Scale the team up or down as you need
It’s building the public marketing website for a business software company, including the homepage, product, solution, integration and pricing pages, resources and the demo request flow. The site explains the product, earns buyers’ trust and makes the next step easy. It’s separate from the software product your customers log into.
Yes, as a separate service. See SaaS application development for the product itself.
Yes. We review them for missing templates, states and responsive layouts first. If you don’t have designs, our SaaS website design team can create them.
We can shape messaging and page copy with you, or work with your own writers. Agree this at the scoping stage, because it affects the plan and timeline.
It depends on who edits the site and what it needs to do. We often recommend Webflow or Framer for marketing teams that want visual editing, and Next.js with a headless CMS for sites that need custom functionality or deep integrations.
Yes. We build pages from reusable sections and templates, so your team can edit content, publish posts and create new pages in the CMS.
We protect them with a URL inventory, a redirect map, content and metadata migration, and launch-day checks, then monitor search performance afterwards. No one can guarantee rankings, but a planned migration avoids the most common causes of lost traffic.
Yes. We connect demo and contact forms to the CRM and marketing tools you use, capture the traffic source, and track conversion events in your analytics.
It depends on the number of page templates, whether designs exist, content migration, integrations, custom functionality and languages. You get a written scope, timeline and price before any work starts.
Let’s plan your new website
Book a call and tell us about your product, your buyers and the site you have today. We’ll talk through the pages, CMS and integrations you need, and how we’d approach the build.
Discuss Your B2B SaaS Website
Prefer email? Write to hello@saasassistant.com
What happens next
- 1You pick a time for a call.
- 2Share your current site, analytics and any designs, if you have them.
- 3We send a written scope, timeline and price.