Figma 
Google Ads 
01
Homepage
Most visitors decide within seconds whether to stay. The first screen says who the product is for and what it does, and the rest of the page backs that up.
Clear headlineProduct visualProofOne main CTA
Ahrefs
Semrush
Search Console
SaaS Design Service
SaaS website design services that turn visitors into trials and demos
We design and build SaaS websites that explain your product in seconds, answer buyers’ questions before they ask, and lead them to a free trial or a demo. Every page is planned for Google and AI search from the start.
What a good SaaS website does
Explains the product fastLeads to a trial or demoAnswers buyers’ questionsRanks on GoogleGets cited by AI toolsLoads fast on any deviceEasy for your team to edit
What it covers
SaaS website design services, explained
A SaaS website has a harder job than most. Buyers compare you with three or four other tools, come back more than once before they decide, and often need to convince someone else on their team. Your website has to explain the product, answer their questions and make the next step easy. That next step is usually one of two things, and the site should be built around the one your customers take.
Self-serve
If people sign up on their own
- A homepage that shows the product, not just a slogan
- Pricing that is easy to compare, with the free trial or free plan up front
- Feature pages that answer “can it do this?”
- A short sign-up that asks only for what you need
- Sign-up buttons in the places people are ready to click
Sales-led
If people book a demo first
- Messages for each person involved, from the daily user to the budget holder
- Use-case and industry pages that tell buyers “this is for you”
- Customer stories, security details and other proof that builds trust
- A demo form that qualifies leads without putting them off
- Forms connected to your CRM, so sales can follow up quickly
What makes it work
Key elements of a high-converting SaaS website
A good-looking website and a high-converting one are not the same thing. These are the eight things we build into every SaaS website we design, and the first things we check when we review yours.
A headline that says what you do
Who the product is for and what it does, in the words a buyer would use. If people have to scroll to understand it, most of them won’t.
A real look at the product
Screenshots, a short clip or a quick tour. People trust what they can see more than what they’re told, especially with software.
One main call to action
Start a trial or book a demo: choose the main one and repeat it down the page. Five different buttons slow people down.
Proof where doubts start
Customer logos, a short quote or a real number near the top, not only at the bottom of the page.
Benefits before features
Lead with the result, such as “close the month in two days”, then show the feature that makes it happen.
Answers to the usual worries
Pricing, security, integrations, setup time and support. If buyers can’t find these answers, they email sales or simply leave.
Fast on every device
Pages that load quickly and work properly on a phone. A slow first page loses people before they’ve read a word.
Tracking you can trust
Sign-ups and demo requests tracked back to the pages and channels that brought them, so you know what to improve next.
Where we focus
The pages that do the selling
Most SaaS buyers look at the same handful of pages before they decide. Here is what each one needs to do, and what we make sure it includes. You may not need all nine on day one, and we’ll help you choose where to start.
02
Product and feature pages
One page for each main feature, built around the problem it solves and shown with real screenshots rather than vague icons.
Real screenshotsThe problem it solvesNext step
03
Pricing page
Usually one of the most visited pages on a SaaS site. Plans are easy to compare, clear about what’s included, and answer billing questions before they turn into objections.
Easy comparisonWhat’s includedBilling FAQ
04
Use-case and industry pages
A page for each team or industry you sell to, so a buyer lands on something that sounds like their world instead of a generic pitch.
Their languageRelevant proofTailored CTA
05
Comparison and alternative pages
Fair, factual pages such as “You vs. Competitor” for buyers who are already comparing. People searching for these are often close to choosing.
Honest factsSide-by-side tableHelp with switching
06
Integration pages
For many buyers, “does it work with what we already use?” decides the shortlist. Each key integration gets a clear page of its own.
What connectsWhat syncsHow to set it up
07
Customer stories
Short, specific stories covering the problem, what changed and the result, written so a buyer can picture their own team in them.
The problemThe changeThe result
08
Sign-up and demo pages
The last step, and the easiest one to get wrong. Short forms, a clear note on what happens next, and nothing that makes people hesitate.
Short formWhat happens nextReassurance
09
Blog and resources
Articles and guides that answer the questions your buyers search for, then point readers to the product page that fits.
Search-led topicsEasy to readLinks to product
Mockups show an invented product, not client work.
When to get help
Signs your SaaS needs a new website
These are the things SaaS founders and marketing leads usually tell us on the first call.
“People visit, but hardly anyone signs up.”
We find where visitors drop off and rework the pages and buttons between their first visit and the sign-up or demo form.
“Visitors can’t tell what we actually do.”
We sharpen the message so your homepage says who the product is for, what it does and why it’s better, in plain words.
“Every small change needs a developer.”
We build on a platform your marketing team can edit, with ready-made sections for new pages.
“We’re worried a redesign will cost us our Google traffic.”
We map your important pages, set up redirects and check rankings after launch, so the traffic you’ve built stays.
Design or redesign
SaaS website design vs. SaaS website redesign
They sound alike, but they start from different places and carry different risks. Here is how we approach each one.
New website
SaaS website design
Building your marketing site from the ground up.
Best for
Launching a product, replacing a placeholder site, or a rebrand so big that little of the old site is worth keeping.
Starting point
Your product, your buyers and a blank page.
What we look at first
Who buys, which tools they compare you with, and what they search for before they buy.
The biggest risk
A site built around how you describe the product rather than how buyers do. We agree the message before any design starts.
How we handle SEO
Keywords and page structure are planned from day one, so the site can rank without being rebuilt later.
Existing website
SaaS website redesign
Improving a site that already has traffic, links and history.
Best for
A site that gets visitors but not enough sign-ups, looks behind your product, or is hard for your team to update.
Starting point
Your current site, its analytics and the pages that already bring in traffic.
What we look at first
Where visitors drop off, which pages rank, and what customers say on sales calls.
The biggest risk
Losing rankings and links you’ve spent years building. We keep or redirect every important URL and check rankings after launch.
How we handle SEO
Protect what already ranks, then improve the pages that don’t.
What's included
What you get from our SaaS website design
The exact list depends on your project. We agree it with you in a written proposal before any work starts.
1
Message and page plan
Before any design, we agree who the site is for, what each page needs to say and how the pages link together.
2
Wireframes
Simple page layouts that settle structure and content first, so changes are quick and cheap.
3
Help with the words
We can write the page copy with you or edit what you already have, so every headline says something specific about your product.
4
Page designs in Figma
Every page designed in your brand for desktop and mobile, with reusable sections your team can use for new pages later.
5
A site your team can edit
Built in Webflow, Framer, WordPress or Next.js, depending on what suits your team. Your marketers can update pages without waiting for a developer.
6
SEO, speed and tracking from day one
Clean page structure, titles and descriptions, fast load times, redirects from your old site, and analytics that show which pages bring sign-ups.
Industries
SaaS industries we build websites for
We work only with SaaS, across many kinds of software. The product changes from client to client, but the buyer’s first questions rarely do: what does it do, is it for me, and what does it cost?
HR & Recruitment
B2B SaaS
Travel
Healthcare
Fintech
Real Estate
E-commerce & Retail
Education
Sales
Marketing
Project & Task Management
AI & Automation
Why us
Why our SaaS website design services are different
Lots of agencies make good-looking websites. We make them for SaaS companies only, and we care about what happens after launch: whether the site gets found, whether it converts, and whether your team can keep it up to date.
We only work with SaaS
We know trials, demos, pricing pages and how software gets bought, so we don’t learn it on your budget.
Design, build and SEO in one team
Your site is planned for search before it’s designed, not fixed afterwards. Two client websites we built grew from brand-new domains to around 11,000 and 20,000 organic visits a month.
Redesigns that protect your rankings
If Google already sends you traffic, we map your pages and set up redirects before launch, then check your rankings after it.
Your team can update it
We build on a platform your marketers can edit, with ready-made sections, so a new landing page doesn’t need a developer.
One project lead
You talk to one person, not separate vendors for design, development and SEO.
Written scope and price first
You get a written scope, page list, timeline and price before any work starts.
You own your website
The designs, code, domain and accounts belong to you once the work is paid for.
How the options compare
Swipe sideways to compare →
| SaaS Assistant | Template on a website builder | Generalist agency | Freelancers | |
|---|---|---|---|---|
| Works only with SaaS | ✓ Yes | No | Usually not | Varies |
| Pages planned around trials and demos | ✓ Yes | You plan it yourself | Varies | Varies |
| SEO planned before design | ✓ From day one | Basic settings only | Often added later | Varies |
| Rankings protected in a redesign | ✓ Redirects and checks included | You do it yourself | Varies | Varies |
| Design, build and SEO from one contact | ✓ One project lead | Not included | Varies | You coordinate |
| You own the site | ✓ Yes, once paid | Tied to the platform | Check the contract | Check the contract |
Process
How a website design project works
Five steps, each with something you can review. Nothing goes live until you’ve approved it.
- 1
Free call
You tell us about your product, your buyers and what the current site isn’t doing. We tell you honestly whether we’re a good fit.
Produces
An honest view on fit
- 2
Proposal
You get a written scope, page list, timeline and price. Nothing starts until you agree.
Produces
Written scope, timeline, price
- 3
Plan and wireframes
We look at your buyers, your competitors and your current site, then plan the pages, the message and the layout of each one.
Produces
Sitemap, messaging and wireframes
- 4
Design
We design every page for desktop and mobile. You review, ask for changes and approve the designs before anything is built.
Produces
Approved page designs in Figma
- 5
Build and launch
We build the site, set up redirects and tracking, test it on real devices and show your team how to edit it.
Produces
A live site your team can update
Our work
Results from our client projects
Each of these projects included a new website. Client names are withheld, but we’re happy to share more detail on a call.
Case 01
Learning app · Italy
Read case study →
Driving theory app
We designed the product, built the app and the website, then grew it with advanced SEO (including AEO and GEO) and Google Ads.
DesignDevelopmentSEOPPC
SaaS
+38%
quiz completion
SaaS
1.8s
average page load
SEO
~20,000
organic visits a month, from a new domain
Case 02
HR platform · Idea to launch
Read case study →
HR management software
We took an HR platform from idea to launch: product design, development and a new website, then SEO to bring in users.
DesignDevelopmentSEO
SaaS
+45%
trial signups
SaaS
−40%
HR admin time
SEO
~11,000
organic visits a month, from search
Case 03
Wellness platform · New Zealand
Read case study →
Men's wellness platform
This client had outgrown their website builder. We rebuilt it as a SaaS platform with an admin dashboard, automated emails and a new website.
DesignDevelopmentSEO
SaaS
+40%
member engagement
SaaS
−30%
admin work
SaaS
50%
faster page loads
Testimonials
In their own words
Client names are withheld. Each quote comes from a real client and is shown with their company type only.
[Paste the client's own words here. A short, specific story about what changed after launch.]
[Paste the client's own words here. One or two plain sentences.]
[Paste the client's own words here. One or two plain sentences.]
[Paste the client's own words here. One or two plain sentences.]
Services
Other SaaS design services
This page covers your marketing website. If the product itself needs work, or you want a smaller first step, one of these may fit better. You can also combine them.
01
SaaS UI/UX Design
The screens inside your product, from onboarding to billing, designed so new users reach their first result faster.
- Onboarding, dashboards, settings and billing
- User flows, wireframes and a clickable prototype
- Developer-ready files in Figma
02
SaaS Product Redesign
A structured update of a live product, planned so current users can keep working while the experience gets clearer.
- Review of how people use the product today
- Updated flows and screens, planned in stages
- A prototype you can review before anything is built
03
SaaS MVP Design
A focused first version: the essential flows only, designed so developers can build it without guesswork.
- Decide what belongs in version one
- Essential flows and screens only
- Files ready for your developers, or for us
04
SaaS UX Audit
A review of your current product to find where users struggle, with recommendations on what to fix first.
- Review of your current product and flows
- Where users get stuck, and why it matters
- Recommendations in order of priority
05
SaaS Design Consultation
Expert advice on a specific design decision, for teams that need guidance rather than a full project.
- Advice on one clear design question
- Feedback on your designs or prototypes
- A recommendation you can act on
They cover the planning, design and build of the marketing website for a software company: the homepage, product and feature pages, pricing, use cases, landing pages and blog. The goal is different from a typical business website. A SaaS site has to explain a product people can’t touch, and lead them to a free trial, a demo or a sign-up.
A SaaS buyer usually compares several tools, comes back more than once and often needs approval from someone else. So the site needs clear pricing, pages for each use case, real proof and a simple path to a trial or demo. Most business websites don’t have to do all of that.
Most need a homepage, product or feature pages, a pricing page, use-case or industry pages, customer stories, a sign-up or demo page and a blog. Comparison and integration pages help a lot once buyers start weighing you against other tools. We agree the exact list with you, based on how your customers buy.
Usually Webflow, Framer, WordPress or Next.js. We recommend one based on who will update the site and how complex it is. If your marketing team wants to publish pages on their own, we choose a platform that lets them.
Yes, if it’s planned properly. Before launch we list the pages that bring in traffic, keep or redirect every important URL and carry over the titles and content that already rank. After launch we check rankings and fix anything that slips. If you’re also changing your domain, our SaaS SEO migration service covers that in more depth.
We can. Many SaaS teams know their product inside out but find it hard to explain simply. We can write the copy after a short interview with you, or edit what you already have. Either way, you approve every word.
It mostly depends on the number of pages, whether we write the copy, the platform and any integrations, such as your CRM. A small site moves much faster than a full redesign with dozens of pages. Before any work starts, you get a written scope, timeline and price.
No. We can design the site in Figma and hand it to your developers, or design and build it for you. Most clients choose both, because one team means nothing gets lost between the designer and the developer.
You do. Once the work is paid for, the designs, code, domain and accounts belong to you.
Yes. A UX audit of your current site or a single landing page is a good way to see how we work before you commit to a bigger project.
Let's talk about your website
Book a free call and send us your current website, if you have one. We’ll tell you what we would change first and why, and give you an honest view on whether a new website is what you need. If it isn’t, we’ll say so.
Book a Free Call
Prefer email? Write to hello@saasassistant.com
What happens next
- 1You pick a time that works for you.
- 2We look at your website or product before the call, so we don't waste your time.
- 3After the call, you get a short summary of what we recommend.